NoFollow vs. DoFollow

Back in May, I had installed the DoFollow plugin in an attempt to share a little of the link juice with all of the readers that take the time to comment on this blog.

Since starting this blog, I have always been more than happy to share link love and recognize the contributions of my readers. One example of my effort to share link goodness is my weekly Speedlinking series where I highlight five posts that caught my attention the previous week.

Another example of my effort to reward the readers that take the time to comment is the use of the Top Commentator plugin. The top five commentators receive a link in the sidebar and the top commentators at the end of the month are rewarded with additional links in the first Speedlinking post each month.

So where am I going with all of this?

I’ve created a few Google Alerts that notify me about links to this blog and over the last few weeks I have seen quite a few posts highlighting lists of DoFollow blogs. In accordance with these mentions, I have noticed an increase in the “browse-by” comments, likely from people simply looking to take advantage of the DoFollow link from this blog.

As I mentioned earlier, I am more than happy to share the link love with people that want to be a part of this community and provide value with their comments.

However, it rubs me the wrong way when someone stops by and posts one or two comments and never returns. When I see the comments that appear to be of the “browse-by” variety, I have typically approved them because they do seem to be relevant comments but I admit that I have been questioning that practice more recently.

If I were to remove the DoFollow plugin entirely, I would likely see less of the comments that are made purely for receiving a link back from this blog. Another option would be to use a plugin where I can set a threshold of comments before the NoFollow tag is removed, although that may only increase the number of “browse-by” comments per reader in order to get their link.

So what do you think…

What do you think of requiring an actual name on comments?

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24 Comments»

Comment by Leo
2007-12-13 23:18:23
MyAvatars 0.2

I agree ;)

 
2007-12-14 00:55:21
MyAvatars 0.2

Should you revert back? How about a “maybe”? There are quite a few sites out there that have no-follow on comments, but top commenters have a do-follow on the sidebar. Why not do the same?

This will reward consistent commenters, and perhaps give a little incentive to the people who post one or two comments per year.

 
Comment by James Mann
2007-12-14 04:45:33
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I installed the DoFollow plugin as well and the top commenter’s plugin. I really like to be able to give back as well.

I like to see those that comment to return and comment again and again but then I have to look at how I comment on posts.

I use Bloglines to read rss feed on many blogs but I only comment on the post that teach me or grabs my attention, so I may end up only commenting on a blog once if they don’t post other post that get my attention.

There are blogs I comment on nearly daily because they have great content and then there are blogs that I only comment on a few times over a couple of months. So I don’t get to worked up if I don’t see a commenter again.

 
Comment by Scott
2007-12-14 07:37:38
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You can handle the no follow a few ways:
1) Set a minimum post count to get no follow
2) Manually set no follow for those you want
3) Automatically set no follow on comments for top posters

I think it’s important to keep the no follow on the comment instead of just the top commentors sidebar. This puts the link of the poster in the context of the blog post, which has better relevance than being on the sidebar of every page. Better relevance is better for search engine placement which is what everyone is going for.

 
2007-12-14 07:51:01
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I had already commented on this earlier. Why penalize everyone for the sins of a few exploiters? It may be a bit of a bother but, please do be selective. Thank you.

 
Comment by ryan
2007-12-14 17:53:09
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Not everyone is interested in every article. I found your blog once upon a time and have commented on a couple occasions. However, I read it the majority of the time through an RSS reader. I applaud you on your PR 4, I also have a PR 4 site.

I wouldn’t keep dofollow. I want to keep my PR. I add nofollow to some of my links in my articles as well. I like giving back to my readers, but there are plenty of other sites linking back for free.

 
Comment by swollenpickles Subscribed to comments via email
2007-12-14 23:48:37
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Hi Derek.

Just in case you haven’t seen this plugin before, you might want to check out Lucia’s Linky Love. You can set the number of comments someone must leave before the nofollow attribute is removed.

Cheers,
Pickles

 
Comment by Nick
2007-12-15 18:25:19
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I would suggest keeping the dofollow, but the number of comments thing before switching from nofollow to dofollow might be worth considering.

 
Comment by Rapdirt
2007-12-16 02:07:56
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Frankly you should use it with caution. Check the commenters’ sites making sure their’ not pr0 or spam. It does promote conversation and adds more unique content to each page, but like I said, be wary of “bad neighborhood” issues allowing anyone to comment on results in.

 
Comment by Jake
2007-12-16 17:26:01
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I figure you got to do whatever it is you want to do. I will come and comment no matter what way.

 
Comment by Dallas Office Space Subscribed to comments via email
2007-12-16 20:21:23
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I’ve gone back and forth with the same issue also, however just like when I visit someone else site I do enjoy some link love :)

 
Comment by Furniture Stores
2007-12-16 21:03:27
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That’s a 100% votes for keep the do follow i see. What everyone said above makes sense though and maybe that is what you should try doing, a minimum number of comments threshold, to keep out the baddies.

 
Comment by Brown Baron
2007-12-17 07:33:11
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Doesn’t matter to me buddy. I’ll still be here. It’s all about the content anyway and you’ve got great content.

 
Comment by Sock Yee
2007-12-17 08:18:42
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I was thinking of changing my current blog to dofollow and was searching around until I came across your article. After reading it, I feel there are still many pros attached to having dofollow blog that outweighs the negative side. Of course we could expect spams to follow suit but I believe we could have easily overcome this problem.

 
Comment by Matt
2007-12-17 18:43:11
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I think putting no follow on someones comment is basically telling them it wasn’t worth anything. If someone replies in a comment like, yeah that’s interesting or something lame I can see replacing it, but otherwise I think everything on the net should be do follow.

 
Comment by Will Spencer
2007-12-18 01:44:42
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The real answer is another question, “Which strategy will be better for YOU?”

Are the comments and traffic that you get worth the hassle of deleting the annoying spam?

 
Comment by Record Management
2007-12-18 13:29:28
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there will always be spam comments as well as senseless ones but i figure the more people commenting, regardless of the quality, the more traffic and better off yer blog can be.

 
Comment by Forrest
2007-12-18 16:27:21
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The best system I’ve heard was a plug-in that leaves any comment as nofollow for a week, then turns it into a ‘real’ link. The theory is that in this amount of time, the drive bys, spam, and other nasties will have been removed. Sorry … I don’t have the link, I read about this before I started my own blog.

How much effort would it take you to simply delete the URL from one-liner comments? If you think leaving followable links is an ethical responsibility of blogging ( which is debatable ), you can still do this with ‘real’ or valuable comments, and even leave “me too” comments but without the link. You can even do this from the comment moderation page in WP, although you seem to get a wee bit more comment traffic than I do, so I’m not sure whether that would be feasible in your case?

 
Comment by Damien
2007-12-18 20:21:50
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Derek: Could you explain, and/or describe how “DoFollow” enhances the commenters status? I have the plugin installed and I still don’t quite get it.

Comment by derek
2007-12-20 00:20:24
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Damien, nofollow is an attribute that you can add to all of your links that is supposed to result in those links not receiving credit from the search engines for the outbound links.

The idea behind the attribute is to reduce the volume of spam comments on websites, as the spammer will not receive any link juice when the nofollow attribute is applied to their links.

WordPress automatically adds this tag to all user-generated links, meaning that the links for each comment do not receive any credit.

In an effort to share the link love and build a community, you can remove the nofollow attribute from your links and this means that the outbound links will receive credit from the search engines. The side effect is that your links may now be more attractive to spammers that are only interested in the credit of a link to their site.

Does that help at all?

 
 
Comment by derek
2007-12-20 00:10:42
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I’d like to thank everyone for sharing their feedback regarding the use of DoFollow. It is great to hear what everyone has to say and I appreciate you taking the time to vote and/or share your thoughts.

 
Comment by Nicole Price
2007-12-20 03:18:39
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Wow, 100% commenters voted “no”. Now thats hardly surprising.

 
Comment by Futon-Matt
2007-12-21 09:02:12
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I don’t think no follow is necessary, it’s not like you’re selling links to commenter’s. Especially if they’re adding something valid to the discussion.

I’ll get off my soap box now :)

Matt

 
Comment by ADAC Subscribed to comments via email
2007-12-22 12:33:44
MyAvatars 0.2

One of the advantages to keeping the “DoFollow” on is you get a wider range of commentors. Yes, many of them (like me) found your site because it is a DoFollow site. But whether they keep coming back or not is determined by how interested they are in your content.

Being a dofollow site increases the number of people that know about your site. Having things like the “Subscribe to comments” plug in like you have reminds people to come back, which increases your readers.

 

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