Something I’ve used with much success is to offer a slight discount for longer term commitments. As an example, charge $30 per month for the ad but then offer a 5% discount for 6-months prepaid or 10% for 12-months prepaid. The discount, price, and duration are all subject to your own situation but this gives the advertiser an incentive for locking in long-term.

While I know I haven’t specifically answered your question, I hope it helps in saying that really you are the only one that can answer that question. Do you feel you should be charging more? If so, then do it. If you cannot land any advertisers at those prices, you will need to adjust as necessary.

There are quite a few great comments on this post that dig into some of the issues and questions people face when they start to accept or pursue advertising on their site. As you mention, there are a lot of factors that go into advertising on your sites but the important thing is to set a price that makes you happy and then do your best to provide additional value to your advertiser.

Hope to hear more from you.

I have just jumped into the advertising arena myself on my websites and a couple of my blogs. I must say, it is a very complex issue with a lot of factors.

Interesting comments!
.-= Carolee´s last blog ..Keeping the kids busy while you work at home =-.

As a general practice it might not be such a good plan, but perhaps use it as a suggestion/option if they are apprehensive about paying upfront “if you would prefer, you could put the money with I have done business with them in the past and they have good customer service”

Nicks last blog post..I’m making progress, eventually I’ll be caught up.