Ask Harley-Davidson About Social Media
Lately we have been discussing the fact that more and more businesses are beginning to explore how the social media space can be of benefit to their business. One business that is embracing social media happens to be a business of much personal interest to me…Harley-Davidson.
While riding season is coming to an end here in the Midwest and I begin to think of the Harley mods on my wish list, I have been fortunate enough to have been put in contact with someone that works at Harley-Davidson and has provided me with an amazing opportunity.
I’ve been given a chance to put together a handful of questions pertaining to Harley-Davidson and their initiatives in the social media space. Beyond being the General Manager of the Chicago White Sox, I think working on social media at Harley-Davidson would be a dream job - so getting this insight into their initiatives is a really cool opportunity.
In an effort to share this opportunity with all of you, I want to ask you - what would you want to ask the people at Harley-Davidson about their initiatives in the social media space?
Submit your questions here in the comments, or send me an email, and I will do my best to get your questions answered.
In the meantime, here are a few places that you can find Harley-Davidson to see what they are up to with social media:
One of HD’s biggest business issues moving forward, in my view, is aging of their key demographic. I would like to know if their social media presence is, or will be a direct attempt at targeting a younger group of buyers.
Also, one of the more prominent aspects of HD ownership has traditionally been the camaraderie with other riders through participation in H.O.G., etc.. Does the company feel it can create a similar (if less tangible) dynamic through social media, which might reach out to a different buying demographic?
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How about a get-together at the Harley-Davidson Museum? Would be one heck of a party, with all the bikes parked outside. Excellent publicity and the press worldwide would love it.
Sorry Derek, not quite my cup of tea!
I use Digg, propeller, YouTube, facebook, StumbleUpon, Ning etc social websites to promote my websites and blogs
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Congrats on the great opportunity Derek, it will be exciting to read the report on your discussion with the representative. Unfortunately, I can’t think of any questions off the top of my head…unless you want to ask them to solve my situation from my guest post here
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Thanks for all the information. not really a biker but will have a read through some of these
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