As many of you have seen in recent weeks on this blog, Harley-Davidson is a company that is quickly embracing social media. One such Harley-Davidson social media initiative is to leverage the blogosphere to help build excitement about their brand.
Well, I have some exciting news for fans of Harley-Davidson – the XR1200, inspired by the legendary XR750, is the newest member of the Sportster family and is coming to the U.S. following its Europe-only release early this year.
The XR750 was the most dominating American dirt track racking motorcycle of all-time, earning the Number One plate in an unprecedented 26 AMA flat track seasons. When the XR1200 had a Europe-only release, many riders in the U.S. were anxious to see if they would bring the bike stateside.
That time has come!
In a tribute to the XR750, there is a pre-sale of only 750 XR1200 models that will begin on December 1st, 2008 and end on December 15th, 2008.
More information on the Harley-Davidson XR1200:
Drawing significant design influences from the successful Harley-Davidson XR750 motorcycles that set new standards for dirt track racing success over the last 30 years, the XR1200 features technical innovation to provide potent street performance and handling. In fact, Harley-Davidson dirt track racing legends Scott Parker and Rich King participated in the XR1200 development, along with European GP racing champion Adrien Morillas.
The 1200cc Evolution V-Twin cranks out 90 hp with high torque. Rubber mounted to a new frame with a cast aluminum swingarm, the engine delivers exhilarating performance and responsive handling with less vibration. A unique upswept, high-volume 2-1-2 straight shot exhaust system includes dual mufflers and is finished in satin chrome.
A sport-tuned Showa® suspension with inverted 43 mm front forks and twin preload adjustable shocks combines with lightweight black cast three-spoke wheels to make the XR1200 ride and corner with feeling. Specially designed Dunlop® Qualifier D209 tires connect the rider to the road, while Nissin® four-piston calipers and large dual disc front brakes provide stopping power.
There will be more information, including a video of the XR1200, from Harley-Davidson as the bike is released. As soon as I hear word of this information being available, I’ll let you know.
In the meantime, I will make the suggestion to Harley-Davidson that if they really want to leverage social media, they should select one of the top 40 bloggers (ahem, raising hand) to spend some time with a demo of the XR1200 and write about their experience.
After all, if Kawasaki can do it, why not Harley-Davidson? 😉