Yesterday we discussed a Kindle publishing tip that can improve your efficiency and set yourself apart from the majority of the authors in the Kindle store.
But what else can you do for your Kindle books?
As you might imagine, your odds for booming sales increase as the number of people that discover your book increase. So wouldn’t it be nice if you could get your book in front of an audience that averages more than 130 million unique visitors per month.
Facebook fan page
Yep, Facebook is that site averaging millions upon millions of visitors each and every month. Granted you will not be able to get your book in front of all of those people by creating a Facebook fan page, but even if you get 10, 20, or more new pair of eyes on your book you increase awareness.
Not only will a Facebook fan page provide more visibility for your book, but it also gives you an additional opportunity to connect with your readers.
Just the other day we talked about the importance of building relationships and connecting with people.
Making a connection with even one or two people via your Facebook fan page is more than worth the effort. One of the most efficient means of marketing is by word of mouth. If you have a positive impact on one person, that person will tell their family and friends who will tell their family and friends, and so on.
Success does not come over night
No doubt this all sounds great, but don’t think that you can rush on over to Facebook to create a fan page today and think that you’re going to have 25,000 fans by tomorrow.
As a matter of fact, building your fan page will take time as you cannot simply “friend” or “like” people as you can with a personal profile. At first it might feel like your fan page will never get discovered by the millions of Facebookians (if that isn’t a word, I’m coining it here and now) but don’t get discouraged.
Use your personal profile and Twitter account to promote your new Facebook fan page.
Add a Facebook social plugin to your blog to raise awareness of your fan page. By the way, you may have noticed that I’ve just recently added this to my sidebar in an effort to build my fan page.
Speaking of my fan page, you are welcome to follow along and see how I begin to build my Facebook fan page for my book.
You might notice that my book was published in June 2011 and here it is six months later and my fan page barely has a pulse.
True, I am guilty of not utilizing this promotional tool up until recently.
But that means you can Like my page and follow along to see exactly how I approach adding new fans, building relationships, and providing helpful information. As a matter of full disclosure, by no means am I an expert when it comes to Facebook so I will be learning as I go.
As of right now, my Facebook fan page cannot get much more basic than it is but that means there is a lot that we have to do. Heck, my page only has two Likes right now. One of those is yours truly, and the other is a friend–I haven’t even convinced my wife to Like my page yet.
Do you have a Facebook fan page?
Let me know if you have a Facebook fan page already so I can check it out and learn more about you. If you don’t have one yet, jump in and create one so we can go through this process together.