Buzz :: Info Product Coming Soon

by derek on January 3, 2012 · 35 comments

About this time last year, I popped my info product cherry when I released my very first product targeted towards people trying to build affiliate websites.

Maybe it has something to do with the adrenaline of starting a new year, but I am at it again and will be releasing my next info product in the very near future.

Tell us more!

While I don’t want to reveal the topic of the info product just yet, there have been a few hints here and there that you should be able to piece together to get a pretty good idea of what I am doing.

Keeping in mind the lessons I learned on the first time around, I am most definitely keeping it simple and zeroing in on the target audience. Like my first product, there should be minimal need for customer support because what I am sharing is really straight-forward and easy to understand.

When you see it, you’re probably going to slap yourself in the forehead with the proverbial “Doh!” moment.

Honestly, in all of the products that I have seen on this topic, I have yet to see one of them mention this super ninja tactic that will have you absolutely crushing it.

But most importantly, I am having fun!

Alright, that’s all for now…

What fun would it be if I told you everything right now?

I’ve learned a thing or two about how to build anticipation, so I need to keep some things a secret until the product has been launched.

It shouldn’t be long now, I’m hoping to get some feedback from a Goliath in this niche and then I will be making final revisions in preparation for release.

A’ight deuces! (That’s for my son.)

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How To Encourage Amazon Book Reviews

by derek on January 2, 2012 · 37 comments

In case you’re still a little bleary-eyed from the festivities of the New Year, we have been discussing a few tips and tricks for publishing Kindle books and learning how to maximize our exposure to increase sales.

When we discussed how Amazon Author Central can help you improve the testing of your book, I mentioned that there are four areas that can have a significant impact on the sales of your book.

  1. Title of the book
  2. Cover
  3. Price
  4. Reviews and Description

Most of the items above are things that can be controlled by you, the author.

Out of your control, kind of…

The one item that cannot be controlled by the author is the book reviews. Now, the author can feature reviews in the description by utilizing Author Central, but actually obtaining the reviews is dependent on the readers of your book actually posting a review.

So, there’s nothing we can do to get reviews, right?

Yes and no.

Clearly we cannot force a reader to leave a review. Unless of course you plan to personally visit each and every reader and strong-arm them into publishing a review for your book. But that’s probably not the best approach.

Instead, think outside the box and get creative.

And in all reality, if you’re familiar with marketing, you will see that there is a way to get reviews that people and companies use on a regular basis to solicit reviews.

People love free

Look around the Interweb and you will see any number of brands offering their product for free in exchange for feedback. Or you will see bloggers that obtained a free product in order to evaluate the product and write a review.

Guess what?

You can do the same thing with your Kindle book.

If you’ve read anything about publishing books for the Kindle, you’ve likely encountered more than a few people that encourage you to go to places like Fiverr to buy reviews of your book.

Do that if you like, but I wouldn’t recommend it.

Amazon frowns upon buying reviews, or posting reviews that are not authentic. They’ve even implemented a feature that identifies reviews as coming from an Amazon verified purchase in an effort to weed out people pumping dummy reviews into their books.

What do I recommend?

Give away review (free) copies of your book and in exchange request that the recipient provide an honest review on Amazon. Keep in mind that there is nothing that guarantees the recipient will actually write you a review, but the practice is compliant per Amazon’s guidelines.

Looking at the Amazon Customer Review Guidelines, we see:

Full disclosure: If you received a free product in exchange for your review, please clearly and conspicuously disclose that that you received the product free of charge.

What’s Not Allowed
– Reviews written for any form of compensation other than a free copy of the product

Do tread carefully though

While Amazon supports providing free review copies of your book, you do need to be careful that you’re not providing the book for free to everyone.

Amazon states that they reserve the right to price match your title to the lowest price that the book is being made available. If you’re listing your book for free on your website to every visitor, you may very well find that Amazon equates this to your book being available for free and thus lowers the listing price on your book.

Rather than openly providing the book for free to anyone and everyone that happens along, put forth an offer to your community that you would be happy to provide a free review copy to interested parties.

Speaking of which…

If you would like to receive a review copy of my book, give me a shout!

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Welcome to Blogging 2012

by derek on January 1, 2012 · 30 comments

Happy New Year 2012

Welcome to Blogging 2012.

The first rule of Blogging 2012 is: you do not talk about Blogging 2012.
The second rule of Blogging 2012 is: you DO NOT talk about Blogging 2012!

All joking aside, let me welcome you to 2012 and wish you and yours a truly happy and prosperous year ahead!

Now, based on what I want to share with you today, a more appropriate title might have been Welcome to Blogging 1999. But seeing as I don’t have a time machine, I simply need to acknowledge my mistakes and move forward from the present day.

Mistakes? What mistakes?

What is one of the mantras that just about every blogger has heard 4,357,892 times yet probably at least 50% of them hasn’t followed through on to this day?

Building a list.

Build a list, build a list, build a list.

Every blogger has heard it.

Every blogger knows that they need to do it.

But…

How many of them do?

Hanging my head in shame

I started blogging back in 2006 and have a dozen or more blogs that I’ve created since that time. Up until recently, not a single one of them included a list. Not a single one.

Shame on me.

That doesn’t mean that I haven’t understood the importance of building a list. It is just that I’ve never actually followed through and built the damn list. Well, as part of rediscovering my focus with this blog and working on building relationships that is about to change.

If you take a look over at the top of the sidebar to the right, you will see the new signup form to join my list and connect with me.

Where’s the freebie?

Take a look around the Interweb and you’ll see that a lot of sites offer a cool freebie as a thank you for joining their list. To be honest, that is one of the things that has held me back from creating a list for so long.

I don’t know what to offer as a freebie.

Sure, I could slap some rubbish into a PDF and call it a free guide–which is what far too many people do from what I have seen. Or I could grab some free public domain content to regurgitate to you as my “super special bonus report”.

But that would go as well as a turd in the punch bowl.

At the end of the day, I want you to join my list because you’re interested in the content that I share here and you want to stay connected to the community.

Hopefully you enjoy the quality of the content here, and know that I will be sharing some of that content only with my list and not here on the blog. So I don’t have a freebie to send you right away for signing up to my list, but if you like what you see here I ask that you go ahead and sign up!

Have you started your list?

Don’t worry, I’m happy to help answer any questions as I’ve done a handful now. By the way, I use and highly recommend Aweber but there are other options too. The important thing is to get started, it’s never too late.

Remember, do not talk about Blogging 2012!

Photo credit: stockerre

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