Facebook Fan Page For Your Kindle Book

by derek on December 31, 2011 · 7 comments

Yesterday we discussed a Kindle publishing tip that can improve your efficiency and set yourself apart from the majority of the authors in the Kindle store.

But what else can you do for your Kindle books?

As you might imagine, your odds for booming sales increase as the number of people that discover your book increase. So wouldn’t it be nice if you could get your book in front of an audience that averages more than 130 million unique visitors per month.

Facebook fan page

Yep, Facebook is that site averaging millions upon millions of visitors each and every month. Granted you will not be able to get your book in front of all of those people by creating a Facebook fan page, but even if you get 10, 20, or more new pair of eyes on your book you increase awareness.

Not only will a Facebook fan page provide more visibility for your book, but it also gives you an additional opportunity to connect with your readers.

Just the other day we talked about the importance of building relationships and connecting with people.

Guess what?

Making a connection with even one or two people via your Facebook fan page is more than worth the effort. One of the most efficient means of marketing is by word of mouth. If you have a positive impact on one person, that person will tell their family and friends who will tell their family and friends, and so on.

Success does not come over night

No doubt this all sounds great, but don’t think that you can rush on over to Facebook to create a fan page today and think that you’re going to have 25,000 fans by tomorrow.

As a matter of fact, building your fan page will take time as you cannot simply “friend” or “like” people as you can with a personal profile. At first it might feel like your fan page will never get discovered by the millions of Facebookians (if that isn’t a word, I’m coining it here and now) but don’t get discouraged.

Use your personal profile and Twitter account to promote your new Facebook fan page.

Add a Facebook social plugin to your blog to raise awareness of your fan page. By the way, you may have noticed that I’ve just recently added this to my sidebar in an effort to build my fan page.

Follow along

Speaking of my fan page, you are welcome to follow along and see how I begin to build my Facebook fan page for my book.

You might notice that my book was published in June 2011 and here it is six months later and my fan page barely has a pulse.

True, I am guilty of not utilizing this promotional tool up until recently.

But that means you can Like my page and follow along to see exactly how I approach adding new fans, building relationships, and providing helpful information. As a matter of full disclosure, by no means am I an expert when it comes to Facebook so I will be learning as I go.

As of right now, my Facebook fan page cannot get much more basic than it is but that means there is a lot that we have to do. Heck, my page only has two Likes right now. One of those is yours truly, and the other is a friend–I haven’t even convinced my wife to Like my page yet.

Do you have a Facebook fan page?

Let me know if you have a Facebook fan page already so I can check it out and learn more about you. If you don’t have one yet, jump in and create one so we can go through this process together.

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Earlier this year, I published my first book for the Kindle and have learned a great deal about the publishing process along the way.

For those that are familiar with Internet Marketing, you understand the concept of continuously testing. Whether it be testing different titles, ad copy, images, colors, or any combination of items, testing is essential to your success.

The same holds true when publishing eBooks on the Kindle.

Testing your Kindle books

When it comes to testing your Kindle books, there are a handful of items that you will want to focus your efforts on as you look for that sweet spot of daily sales.

Here are a few of the critical items you will want to test as you work on marketing your book and building your sales:

  • Title of the book
  • Cover image
  • Price point
  • Reviews and description

Generally speaking, all of these are relatively obvious areas that you will want to test. For instance, you’ve published your book and sales have been lagging for a month or two. Evaluate the areas above and select one that you want to use as a test case.

Will you get more sales at $1.99 than you have been getting at $0.99? Would a more professional cover boost your sales? Is your description grabbing buyers?

Testing is good, but tedious

Unfortunately, when it comes to testing on the Kindle Direct Publishing website things can be rather slow and tiresome to test.

Unlike when you have your own website or blog that you can update instantly and test small changes, you are at the mercy of Amazon when it comes to updating your Kindle books. Once your book is published, making changes to items such as the price, title, and cover can take between 12 and 48 hours to be reviewed and updated.

The same holds true for the description of your book.

Unless you use the following tip!

Amazon provides a service, or site, called Author Central that allows authors to create their own personal profile. The profile allows you to share personal information, including things such as your latest tweets, directly on Amazon.

Author Central also provides authors with the ability to edit information on each of their books.

It doesn’t cover all of the areas that you want to test as an author, but it does allow you to update the description of your book and also allows you to highlight reviews. You can also add special sections such as “From the Author” and an assortment of Book Extras.

So you might be thinking, big deal, I can do that on KDP too.

While that is true, updates made via Author Central are applied to your book’s page on Amazon almost instantly as opposed to the 12-48 hours it takes via the Direct Publishing interface.

Not only that, but it also provides you with some advanced (well, more advanced than KDP anyways) editing controls such as the ability to include bold and italic text as well as ordered and unordered lists. Okay, so that isn’t earth shattering–but it is better than being limited to just plain text.

Improve efficiency and set yourself apart

Sign up for Author Central if you haven’t already so you can begin leveraging these benefits within your own testing. At a minimum, being able to create your own author profile page provides you an opportunity to promote yourself on one of the most visited websites.

Utilizing it for your testing will also allow you to get quicker results on your changes, and allow you to set yourself apart from all of the authors using plain text.

Give this Kindle publishing tip a try and let me know how your testing improves your sales!

For those that are still on the fence or scared by all the work involved with publishing on the Kindle, don’t forget you can get in touch with me at Teague Publishing for help with becoming a published author.

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Rediscovering Focus In 2012

by derek on December 29, 2011 · 15 comments

With the New Year quickly approaching, I have been taking some time to evaluate all of the irons that I have on the fire to see where my focus should lie for the coming year.

In terms of this blog, I was doing a bit of analysis via Google Analytics to get a feel for what is bringing readers to the site via the search engines. While this doesn’t necessarily give an accurate picture of the most visited content, it does provide some insight on what terms other people are using to find the site.

Based on the most popular search terms, the focus of this site should be the following in 2012:

Now clearly that does not fit with the original intention of this blog, which was meant to be a resource to provide tips and tricks on building your own blog; share lessons learned with regard to affiliate marketing; drill down into what worked and didn’t work when it comes to making money with a blog; and discuss how building a social media presence leads to increased traffic, which leads to more opportunities to leverage your blog into bigger and better offers.

However, I do think there is still something to learn from knowing that roughly 72% of the top search terms being used to drop people on this blog are related to the two topics above.

What is there to learn?

Basically that the purpose of this blog was really to build a community. Yes, much of that community had a shared interest in blogging and learning how to make money from their blogs. But it was equally important to learn about connecting with people beyond the blog as well.

It was about sharing words of wisdom from my 10 year old son. Or showing a few pictures of my wife’s handmade jewelry.

I shared personal accounts of what I was doing to be a better husband, while also taking time to highlight the success of the community as a whole.

What does all of this mean?

Ultimately, at the core, the success of a blog has less to do with the topic of the content and more to do with sharing yourself with your readers.

Building relationships.

Connecting with other people.

Speaking openly and honestly about any topic.

Now that doesn’t mean that the topic of the content is not also important. But often times we as bloggers seem to get a little hung up on trying to come up with the perfect niche, or even more granular the perfect post.

Share yourself with your readers and build a rapport with them on a personal level.

That is probably one of the things that I miss the most from when this blog was clicking on all cylinders. The days when the comments on each post were a conversation between regular readers of the blog, some people who I’ve met in person and others that I have yet to meet.

And that is my focus for 2012.

Begin to use this as a vehicle to share my voice without limiting myself to specific topics. Maybe “begin” isn’t really the right word. Rediscover? Revisit?

That doesn’t mean any of the people that were part of that original community will find their way back, but I look forward to that possibility while also being excited about the opportunity to build a new community with new people as well.

While I hope to connect with you over the course of the coming year, let me start by asking you, what is your focus for 2012?

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