Leveraging The Hype Of Black Friday

by derek on November 20, 2007 · 11 comments

As I sit here just a few days before one of the biggest shopping days of the year – or so I am told – I have to wonder if I should be doing something to leverage the hype.
Black Friday.
Or maybe you prefer Cyber Monday.
As I surf around the vast Interweb, I see site after site that is advertising the hottest Black Friday deals, including the special affiliate links plastered everywhere trying to capitalize on the excitement.
Personally, I will be sound asleep in bed while many people are out waiting in lines at various stores. My wife likes to get up early to try and hit a few stores for some of the great deals, although even she seems to be growing tired of the crowds and hassle.
But as a blog/website owner, should I be doing something to leverage the hype around Black Friday?
I’m sure there is money to be made with finely crafted posts containing affiliate links, however I just don’t think that would blend very well with this blog. It might work well on a blog with more of a product focus but I think it would just seem out of place here. One of my other blogs may be better suited to something like that but again, I feel like it would be a violation of the blogging rule not to force a post.
So no matter how much I think that I should be doing something to leverage the hype – I will be doing nothing.
Do you have any special plans for your website or blog to try and capitalize on Black Friday and/or Cyber Monday?

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{ 10 comments… read them below or add one }

Male Pattern Baldness November 20, 2007 at 11:42 pm

I totally agree with you this is a hype which is done by retailers for inducing shopping. But I guess everything is media driven in todays times. Media has such an impact on the society. These kind of days have become more of making money gimmicks.


Mountain View Kango November 21, 2007 at 3:05 am

I’m with you on this one. . . I live in San Francisco, and all my techy friends plan on working obsessively on Friday. I, on the other hand, plan on taking the day off and exploring a bit of the Bay Area (I just moved here recently). Lots of stuff to see in the surrounding towns (Alameda, Mountain View, Berkeley, etc.); so I’ll be out exploring while everyone else is immersed in shopping madness!


Home Recording Studio November 21, 2007 at 10:25 am

My compliments on an excellent decision taken. Shopping under these conditions is absolute madness and selling, more so. I can think of half a dozen other things to do rather than go black Friday shopping!


Furniture Stores November 24, 2007 at 4:26 am

All you guys, you’re all men aren’t you? Admit it! You don’t get the thrill, the high of a great bargain, being able to buy three of something for the price of two and so on. I hear you thinking “Sucker!!”, maybe but it makes me happy…


TigerTom November 25, 2007 at 12:27 am

If you are Emo, every day is Black Friday. If you’re a perv, every day is Cyber Monday, unless your mum catches you at it.


Prija November 25, 2007 at 4:52 am

i agree with not forcing a post.. however.. sometime you need to post with some consistency.


Josh Spaulding November 26, 2007 at 5:06 pm

It really depends on your marketing platform. If you have a blog that has a shopping crowd or you’re a PPC madman, then you’re golden. But like you said, an Internet marketing related blog probably isn’t going to capitalize on Black Friday too well 🙂


Josh November 27, 2007 at 9:08 am

Like you, I didn’t do anything special either. Figured I just let nature take its course. Turns out Black Friday was a way below average day for me in terms of affiliate sales.
But Sunday, the heaviest travel day of the year, ended up being the best of the month by far. And yesterday, known as Black Monday for being the biggest internet shopping day, reverted back to strickly normal … go figure.


Leo November 29, 2007 at 5:28 pm

With the strength of the Canadian dollar, the border waits were atrocious due to people shopping across the border.


TigerTom December 4, 2007 at 11:09 am

I find I’m a lot more content ignoring the hype, saving my money, and staying home. The function of capitalism is to make you believe your spiritual needs can be met by buying a pair of shoes.


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