Building A Brand :: Red Staple Media

by derek on April 23, 2008 · 37 comments

When I first began blogging, I’ll admit that I really did not give much thought to creating a brand for myself and just jumped right in by signing up for a domain and hosting account.
Now that I have been blogging for about a year and a half, I’ve been giving more and more thought to developing a brand to encompass all of my blogging efforts. In addition, it will offer me the opportunity to form a central corporation to help with the tax implications of earning money with your blogs.
With my involvement in reviewing and suggesting names to Wendy during the re-branding of eMoms at Home to Sparkplugging, I knew it wouldn’t be an easy process to come up with a good name that also had the domain available.
After coming up with a few names and striking out on the domains, I found the following name – which I now present to you for your feedback and critique.

Red Staple Media

Red Staple Media will provide a central name, or brand, that I can use to house all of the work that I am doing on the Interweb.
This afternoon I spent some time putting together the first rendition of the Red Staple Media website, which you can see a snapshot of below. Please take a look and let me know what you think.

Red Staple Media

I’d like to take a moment to thank Sean Dinner for putting the logo together – what do you think of Sean’s work?
One additional item on my agenda that I would like to get accomplished before attending SOBCon next week is to create business cards for Red Staple Media. If anyone has a great deal on business cards or can provide complimentary business cards in lieu of a nice review here, please let me know!
Once you’ve taken a look at Red Staple Media, please share your feedback!

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{ 36 comments… read them below or add one }

Kelvin Kao April 24, 2008 at 12:46 am

The simple look is pretty good. Not to say it was super pretty and fancy but I’m sure that’s not what you are aiming for. About the logo, I’m wondering if “Staple” will disappear if you have a printer that’s low on ink.
Kelvin Kao’s last blog post..Seamus and Magellan frame grabs

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James Mann April 24, 2008 at 3:01 am

Derek the new logo looks great. The site looks very clean, so many sites, mine included, tend to look cluttered which can make a site hard to stay on.
I have been frigin’ around with a logo for a couple of years and still am not satisfied. I think I am getting close though.
James Mann’s last blog post..Twitter Updates for 2008-04-22

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Ling April 24, 2008 at 5:04 am

Logo looks neat. Not so sure about the site design, but then, I know squat about web page designing, so the site should be fine too. Important thing, I think, is how you market the brand, and the value of the content you have.
Ling’s last blog post..St. Regis Monarch Beach Resort & Spa

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Futon-Matt April 24, 2008 at 5:46 am

Yeah, I like the Logo Derek. Congrats on your latest venture.

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knupnet April 24, 2008 at 7:01 am

I love it. Great work Derek. Nice clean site. Like the name of your media group. Congrats!
knupnet’s last blog post..Facebook advertising anyone?

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Home Recording Studio April 24, 2008 at 9:00 am

I believe that a little darker hue for both ‘Red’ and ‘Staple’ will make it easier for people to read at first glance. The color scheme, the overall appearance and presentation are all appealing.
My compliments on your new venture.

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derek April 25, 2008 at 10:27 pm

I still need to update the site but I agree with you on that and have done some fine tuning to get a little darker on the red and the silver/gray.

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Dave April 24, 2008 at 10:13 am

I think it’s good that you did this, and I’ve recently been thinking about registering a new company that essentially houses the rest of my companies similar to this.
I like the name.
It’s probably not super important to brand and promote your umbrella company just yet, so make sure to spend your time making the companies underneath better 🙂
Dave’s last blog post..Dodge Viper In The Reserved For Hybrids Parking Spot

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Ebay Blog April 24, 2008 at 11:49 am

I really like the logo, I’m not really into these overcomplicated and prefer the simple lines look which yours is.
Ebay Blog’s last blog post..Ebay CEO – John Donahoe’s Statement – What do you Think?

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mark April 24, 2008 at 12:36 pm

The site looks great!! The logo is clean. Just make sure you worry more about the contents than the umbrella!

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Steve Elliott April 24, 2008 at 4:16 pm

I agree with the commentator who suggested the “Staple” element was on the faint side.
Can you also explain the thought process behind the name? What are you trying to signify? Or am I missing something.
The new site looks great by the way.

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derek April 25, 2008 at 10:33 pm

The thought process was that my wife mentioned the name and the domain was available. 😀
While that is not entirely true, there is some truth to it. At the beginning I decided I wanted a name that was “Something Media”, as all of the work is in new media (aka the Interweb).
Finding a name that had an available domain was a challenge. My wife did throw out the name, the domain was available and after a few days of futile effort to find a different name, I had my name.
Then I started to think about a tag line for the name and wanted to play on the word staple as a means of holding things together, going with the current rendition of “Bringing dreams and the Interweb together”. I’m not sold on that yet and know that it needs some work, as it is not a million dollar tag line as Donny Deutsch would say.
Hmm, maybe I have a new contest idea in the works – create the best tag line and win. 🙂

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Steve Elliott April 28, 2008 at 12:56 pm

It’s certainly a tough one, I am usually good with tag lines but am really struggling. Every time I put my mind to it I get visions of the time I stapled my finger…that was very red 🙂
A contest might bring out some good ideas, not that you necessarily need to change it.

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Mary April 24, 2008 at 4:18 pm

I like the logo and color scheme. Layout of website is clean which is something I prefer, but, and hope you don’t mind me saying so it feels like it’s missing something, then again I probably wouldn’t have such impression if I looked at it completely finished as I’m sure you have some minor tweaking left to do.
Mary’s last blog post..How Home Stagers Transform Rooms with Light

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Damien Riley April 24, 2008 at 9:55 pm

http://tinyurl.com/5fklmt
I did an opp for them a while back. The cards claim to be free. Looks exciting!
Damien Riley’s last blog post..It’s a “Journey” Thing

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Xtradosh April 25, 2008 at 10:20 am

Derek,
You’ve mentioned that you’ve been blogging for over 1.5 years, has it been financially rewarding?
I’m considering getting into blogging and wanted to get an idea what other people’s experience has been.
Ant
Xtradosh’s last blog post..Work From Home Job Online – Where To Find The Best One

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Steve Elliott April 25, 2008 at 4:15 pm

I’ve only ever blogged for the social aspect. I take my hat of to Derek and others who can add some financial reward into the bargain.

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derek April 25, 2008 at 10:37 pm

Well, I’ve got more money than when I started so I would say it has been financially rewarding.
However, if I were to actually compute the truly hourly wage of my earnings, I would probably cry. If you’re getting into blogging strictly for the money, I don’t want to be cruel but you will likely burn out and have an idle blog like so many others.
It takes time and a lot of work to make money, as I am sure anyone here will tell you. But that doesn’t mean it cannot be a lot of fun at the same time.

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Direct Home Find April 25, 2008 at 4:25 pm

The logo looks pretty good. So does the site design. It will be interesting to see what it looks like when it is all done.

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derek April 25, 2008 at 10:40 pm

@All :: Thank you very much to everyone for providing feedback on the new logo and the initial site design. It is very rewarding to hear the positive response, although it is also nice to get some critiques as well since that provides an opportunity to get better.
Be sure to stop by Sean’s site as well and congratulate him if you like the logo. Sean created this for me and had it to me with a very quick turnaround time, as he knew I wanted this before going to SOBCon.

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Furniture Store April 25, 2008 at 10:59 pm

Like the name, it is catchy and memorable. As for the logo, i personally like a lot of bright colors, so perhaps it could do with some more contrast? Darker red, sharper gray/silver?

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Leo April 26, 2008 at 5:02 pm

Nice work Derek. Looks like you’re well on your way to becoming a Dot Com Mogul yourself. Soon you’ll have to bring your empire up north and attend our Dot Com Pho.
Leo’s last blog post..UFC 83 Fight Recap

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pauletet April 27, 2008 at 12:56 am

Thanks for the info and good luck to your first rendition on red staple media.

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Asia'h Epperson April 27, 2008 at 9:04 pm

The logo looks great. Congrats on your new brand.
Asia’h Epperson’s last blog post..You Comment I Follow. Err… Actually I don’t

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Nicole Price April 28, 2008 at 1:51 am

The name sounds good. The logo looks good too. The site design seems lacking. It’s too simple maybe?
Nicole Price’s last blog post..The Best ‘Money’ Songs Ever

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Your 21st! April 30, 2008 at 4:40 am

I wouldn’t have said the site design is lacking at all. In fact I quite like it, the only thing I would say is that the large black buttons at the bottom seem fairly overpowering compared to the rest of the page.
Good work though 🙂

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Steve Elliott April 30, 2008 at 10:40 am

Yeah, I’m a fan of clean designs myself, the site is very easy to the eye. Certainly nothing missing to my mind.

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Nicole Price April 30, 2008 at 1:57 pm

Okay so the popular opinion is all for the clean design. Thats cool, though I do agree with Your 21st! about the black buttons towards the bottom of the page.
Nicole Price’s last blog post..Freebies Galore?

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iphone guy May 4, 2008 at 6:01 am

It looks good!
Red staple media reminds me of one of the first blogs I ever red. It was about a man who had a red paperclip and traded it up to a house or something like that! It was truely inspirational.
John

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Airsoft Guns May 5, 2008 at 1:23 pm

Branding is an incredibly important initiative that all businesses must take. If you have a well-recognized brand, you will have more sales. The two are directly related. And as you said, having a corporation can be easier for taxes (make sure to have an S-Corp so you avoid double taxation!)

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Cesar May 7, 2008 at 12:29 pm

The name Red Staple Media is a good name, it’s easy to talk and to remember.
The logo is good too but I don’t really like the gray color because I think it doesn’t look good with the white background.
Cesar’s last blog post..Video – Discovery Channel: I Love The World

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Travel India November 13, 2008 at 9:00 am

The logo is simple and very catchy, the colors used are perfect too. Overall a great one.

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Hybridlab January 5, 2009 at 7:53 am

hi there,
im doing a study on this sort of thing so would love to ask you some questions if that is cooolio?????

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derek January 5, 2009 at 10:16 pm

I’ll shoot you a note, or you can contact me with the Contact form as well.

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Hybridlab January 5, 2009 at 7:54 am

oh and please feel free to use the given email address….

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Terry January 5, 2009 at 8:09 am

Branding is something I need to work on for 2009
Terrys last blog post..My one Christmas regret

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