Case Study: Monetize Your Blog With PredictAd

by derek on April 25, 2008 · 27 comments

You might remember that this time last month I mentioned a new way to monetize your blog using PredictAd.
PredictAd is a service that adds a rather unobtrusive auto-complete feature to your site search box. In addition to the auto-complete, PredictAd has the ability to display contextual ads within the search box.
As I mentioned at the time that I shared PredictAd with all of you, part of the success that I have had in blogging for money is a result of experimenting with different tools to see what works and what doesn’t work for my blogs.
Unfortunately, I have to say that PredictAd doesn’t work for me – as you can see from this snapshot of my earnings summary.

PredictAd Earnings

In the month that PredictAd has been active on this site, I’ve earned nothing.
Zero, nada, nil, zilch.
Now to be fair to PredictAd, one of the primary reasons that I have not earned a single penny using their service is because there have been only a handful of searches during this test period. The success of the contextual ads is largely dependent on people using your search feature, as you would imagine.
No people searching = No income from PredictAd
While the service has not worked for me, I would not say that you should necessarily exclude it from your own toolbox. Take a look at your logs and web stats to see how often readers are utilizing your search function.
If you have a nice volume of searches taking place on your site, you might want to take PredictAd for a test drive as I have done here. When it comes to making money on your blog, you really do not know what will work well until you try it on your blog.
Naturally I would encourage you to sign up with my affiliate link if you would like to test the service as I might be able to earn a little sumpin’ sumpin’ if the service works well for you. 😈
One comment that I can make about PredictAd is that they seem to have a few great people working there.
When I was first getting started with the service, Tomer Molovinsky, the VP of Business Development, was extremely helpful to me in explaining everything and making sure that all of my questions were answered. Tomer, thank you for the assistance!
While I am disappointed that the service did not work well on this blog, I would not have known that without testing the service for myself. If you have any questions about my testing that I have not answered here, please leave a comment and I will do my best to answer.
When you do test the service on your own blog, be sure to come back and let us know how it worked for you!

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{ 26 comments… read them below or add one }

Ling April 25, 2008 at 11:56 pm

That’s brutally honest. I’m sure if I were the guy who ran PredictAd this would leave me confused – whether to hit you on the head or appreciate your honesty. 🙂
Seriously, its all about the number of visitors, or in this case, the number of searches you get. I see people talk about monetization and conversion rates, but ultimately, all you need to worry about is eyeballs. More traffic you have, more money you get. So…how do I increase my traffic? I mean, I write regularly and all, but it just doesn’t seem to have a big affect.
Ling’s last blog post..Shark Kills Man Off Solana Beach

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Home Recording Studio April 26, 2008 at 5:09 am

How well do you think PredictAd are doing?

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Damien April 26, 2008 at 10:43 am

When you posted that the first time I was leery. Of course, I don’t get nearly as much traffic as you. It sound to me though like this service would only work on high reference sites that require lot of internal searching. Thanks for the update.
Damien’s last blog post..A Question of Preparation

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gewinnspiel April 26, 2008 at 12:32 pm

I didn’t hear about that before. But now I feel lucky for that 🙂 because it doesn’t work 🙂

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Futon-Matt April 26, 2008 at 4:06 pm

Well, now you know and knowing is half the battle. 😀

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Chloe Baby April 26, 2008 at 8:29 pm

I have not monetized my blog at all yet, still new to the scene !
Even though you earned nothing, the fact that your rate their staff so highly is enough for me to give them a try when I get the chance !
Chloe Baby’s last blog post..Preschool Toys & Toys with an Educational Aspect

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pauletet April 27, 2008 at 1:00 am

Maybe it is fair of not earning if there is no search at all because they also not earn from it. For me its like a profit sharing all earns and all lose.

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Steve Elliott April 27, 2008 at 3:15 am

I’m sure my earnings would be the same! I could sign up via the affiliate link if that would help, do you get a one of “commission” or is it earnings based?

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Jake April 27, 2008 at 7:39 am

I have seen similar results on a few of my blogs that do quite well with other types of ads.
Jake’s last blog post..Time to Invest in America … Again!

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Asia'h Epperson April 27, 2008 at 8:59 pm

If go by your testing, I don’t think PredictAds will do well in most blogs. I don’t think many people will use search function on blogs.
Asia’h Epperson’s last blog post..You Comment I Follow. Err… Actually I don’t

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Nicole Price April 28, 2008 at 1:47 am

Not many searches done on my blog either. Which is why I didn’t really try it when I read about it here last month.
Nicole Price’s last blog post..The Best ‘Money’ Songs Ever

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Nicole Price April 28, 2008 at 2:28 am

I had a similar experience with PayPerPost. Surprisingly and funnily enough, there were no available opportunities to write posts on.
Nicole Price’s last blog post..The Best ‘Money’ Songs Ever

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Futon-Matt April 28, 2008 at 6:35 am

Well, personally, I didn’t like the idea of being redirected off a blog search anyway. At least if you click an ad you know what you’re in for.

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Steve Elliott April 28, 2008 at 4:45 pm

Yeah, I tend to agree with you there (although, even with ads you can find yourself ending up in the strangest of places sometimes!)

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Futon-Matt April 29, 2008 at 9:56 am

I agree, but at least you know it’s your fault for going there 😀

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Faraz Ahmed April 28, 2008 at 12:52 pm

Such results were expected. If you say that they run off searches and you only had a couple of searches then of course you would not make any money.
the results are completely normal.
Such a service will work best with sites that gets a lot of searches, such as article directories 🙂

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Jayson April 28, 2008 at 4:35 pm

Terrible –
It sounds like a great way to make some extra revenue but from what you’ve said, it most likely doesn’t work too well on sites that don’t benefit from a few hundred thousand visitors a day.
I have to admit, I was thinking about using it up until I saw your earnings.

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Asia'h Epperson April 28, 2008 at 6:37 pm

From the way I see, it don’t works well for low traffic site at all.
Asia’h Epperson’s last blog post..The Funny Thing About Blogosphere

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mrs surgery April 28, 2008 at 5:52 pm

Wow, its not worth to even check it out, judging by your experience with it. I am not against trying new things, but seems to me that the best monetization methods are still ones we have with us for a long time…
mrs surgery’s last blog post..Rhinoplasty Before And After

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Airsoft Guns April 30, 2008 at 7:58 pm

PredictAd seems like a good option to monetize your blog, but personally, I don’t think many things work better than AdSense or handpicked affiliate programs.
Also, sorry for having zeros all down the board!

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Bapes May 1, 2008 at 11:20 pm

Well what can I say? I guess you learn something new everyday. So Thanks for that. I wonder if it working well for them?

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seo blog May 2, 2008 at 9:27 am

I love this post. Simply because unlike most people you did not try to show off. I never see anyone blogging about their not so successful experiments. I think its better to learn from mistakes made by others rather than trying to copy those “make $10.000/day” people.

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HiFi Guy May 2, 2008 at 12:28 pm

It looks like a total waste of time and money though. Thanks for the warning

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Cesar May 7, 2008 at 12:25 pm

Well, I don’t think I will try PredictAd since you don’t earn from it. I still know earn really low from ads in my site.
Only my anime site is the first site that get me a little money(about $3-$4 per day) and I use AdBrite since Adsense click payments are really low for anime sites.
Cesar’s last blog post..Video – Discovery Channel: I Love The World

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andreas April 22, 2012 at 3:40 am

Have been using adsense so far and it hasn´t earned me that much, been thinking about trying predictad on one of my sites to see how it works out. Don´t have any blogs where people do alot of searches at the moment though

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NewLaunch.Com.Sg@Property April 30, 2012 at 9:06 pm

PredictAd looks potential.
There may be only that handful number of searches everyday, but hey, an additional ad space is an additional ad space 🙂

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