Rebranding A Business

by derek on October 14, 2008 · 19 comments

For quite some time now, my thoughts have been consumed with the idea of finding work that is better aligned with my passions. It isn’t that I don’t enjoy my current job (well, now that I am a project manager I don’t enjoy it as much) but it really isn’t something that I am passionate about.
A few years back, one of my friends (the same friend that entered the push up challenge with me) and I had been contacted by a couple of people that were looking for some assistance with creating a web presence.
Threaded Web was born!
As you can see when visiting the TW site, we haven’t done much with it lately. The site is looking dated and we have not pursued any additional work in quite some time. As a matter of fact, we never even updated the portfolio to include the most recent work that we had done.
About six months ago, I had talked about building a brand to encompass all of my blogs. Since that time, I have used the Red Staple Media name when introducing myself to people and pass out RSM business cards whenever I have the chance.
So what is all this about rebranding a business?
Earlier today, I received an email notification that the hosting account for Threaded Web was up for renewal. Every year we continue to renew the hosting and domain but don’t do anything new with the business. With the thoughts of pursuing my passion at the forefront of my mind, I immediately thought that maybe we should revisit the branding of Threaded Web.
Rather than be a dated “web development” shop, maybe we should brand ourselves as successful blog consultants.
We would provide consulting services to people that are in need of assistance with developing their own blogs or enhancing their existing blogs. While this clearly needs more thought, I’d like to focus on the installation, configuration, and back end coding that comprises a blog.
This could be the opportunity that I have been searching for that will allow me to focus my efforts on something that is aligned with my passions – or it could be just one more thing to occupy the time that I have available.
As I have mentioned before when discussing new blog tools, you don’t really know if it will work until you try. So try we will.
What do you think of rebranding Threaded Web as a blog consulting business?

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{ 18 comments… read them below or add one }

cory huff October 14, 2008 at 8:12 pm

It’s not a bad idea at all. While those of us immersed in social media see tons of consultants and companies that are trying to get into this niche, there are very few that actually take the time to roll up their sleeves and aggressively pursue clients. A company with the right sales/marketing strategy could probably do quite well in the blogging/website/social media niche.
Good luck!
cory huffs last blog post..Blog Action Day

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Michelle Vandepas October 14, 2008 at 10:51 pm

I love that you are aligning your passions with your work and talents and interests. This will give the re-branding a great head start to success. Often it is only a small attitude change, or course correction that fully aligns us with our purpose in life. Good luck and Blessings! I’ll be following …..
Michelle Vandepass last blog post..Can You Live A Purposeful Life In Poverty?

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Ling@Uptake October 15, 2008 at 12:27 am

Its a good idea. Corporate blogging business is booming, and there are literally thousands of small business owners who’d like a blog, but have no idea how to go about it and don’t have the time to keep it updated.
I think maybe in addition to consultancy for setting up the blog, you should add writing blog posts to your list of services, since you’re pretty good at that too.

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Khaled quadrant vans October 15, 2008 at 12:38 am

If it is something you are passionate about its worth pursuing. Its quite a competitive niche market, but that doesn’t mean that you cant be successful, if you are prepared to actively pursue clients. The site has been live since April 2004, so its a nice mature site that’s just waiting for some content and direction. Like you said if you don’t try you wont know.
Good Luck

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Nicole Price October 15, 2008 at 4:36 am

Good thinking. You are right. Till you try, you really do not know! All the best.
Nicole Prices last blog post..Mobile Accessories

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Dodge Truck Dealers October 15, 2008 at 5:54 am

Wow that’s interesting idea. It is really unbelievable success story. I like it.

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Ev oda daire October 15, 2008 at 7:00 am

Its a good idea, good luck.

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John @ Maryland Real Estate October 15, 2008 at 10:19 am

It is impossible for price tag on the value of doing what you are truly passionate about. There’s also a great feeling from knowing that you will be directly rewarded for your hard work. The best of luck
Johns last blog post..Baltimore Real Estate

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Damien October 16, 2008 at 12:03 am

Branding? LOL
I think when I first started commenting on your site I was rileycentral.net/wordpress
Then I got the memo abou a domain presence so I went to:
postcardsfromthefunnyfarm.com
Now I run 3 main blogs and 4 smaller blogs/websites:
dynamitelessonplan.com
damienriley.com
The power of a brand extends beyond the readers. It gives you focus. Why not try a whole new brand and let the old ones expire? Either way, it sounds like you are getting excited about creating and innovating and that encourages me to do the same. Good luck buddy.

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braine October 16, 2008 at 4:01 am

thats a very nice one
braines last blog post..list of the best urls for some of the best seo engines

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Dodge Truck Dealers October 16, 2008 at 4:41 am

All member’s link live but why only my link removed?

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derek October 16, 2008 at 8:03 am

There is a note directly above the comment form that indicates “keyword” only names will have the link removed. If you’d like to have your link remain, I’d like you to personalize your comment with the following structure: “YourName@YourKeyword”
Thanks!

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Justin@Airsoft Guns October 16, 2008 at 4:55 am

I think you would do a great job branding ThreadedWeb. On a side note, I’ve always thought the name “Red Staple Media” was cool. Can’t wait to see how this works out!
Justins last blog post..More Spring Pistols Added

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Nick@romandock dot com October 17, 2008 at 8:48 pm

I agree that the “red staple media” name is pretty sweet, wish I was creative enough to come up with something like that!
Nicks last blog post..Never-Published Posts

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Toni@Stylish Laptops October 16, 2008 at 11:51 am

I think this is a great idea, there is definitely a market for blog consulting, just have to see if you have enough resources to put into the business also take into account that blog consulting advice takes a considerable amount of time. It takes a lot of action and if Threaded Web was hard to keep active then it might be tougher to start a consulting business where you need to give huge amounts of attention to your website and most importantly for your clients. Have to be truly committed. Best of Luck to you.

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Nick@romandock dot com October 16, 2008 at 6:01 pm

I think it sounds like a good idea to do something with your existing site, and if all goes well it may be the exit you’ve been looking for in regards to your current “regular” job. However, as others have pointed out, that is a very competetive market and there are already a lot of people trying to do what you are talking about here…
Nicks last blog post..Blogging Cliques

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japanese alphabet October 17, 2008 at 6:35 am

Nice post about the need for brand recognition! Indeed the process of establishing an online identity isn’t the easiest, and I hope TW works well for you.

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Tenant Screening November 30, 2008 at 2:27 am

Its a good idea. Corporate blogging business is booming, and there are literally thousands of small business owners who’d like a blog, but have no idea how to go about it and don’t have the time to keep it updated.
I think maybe in addition to consultancy for setting up the blog, you should add writing blog posts to your list of services, since you’re pretty good at that too.

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