Under The Hood :: Motive Interactive Affiliate Network

by derek on October 29, 2008 · 19 comments

In the time since starting my first blog, I have experimented with a variety of affiliate networks in an attempt to add to my bottom line. Some of them I have written about here, such as my experience with Market Leverage or the head-to-head battle between TTZ Media and ASE Adnet.
Today I’d like to take a look at another affiliate network called Motive Interactive. Up until a few weeks ago when I was contacted by a representative of Motive Interactive about advertising on my blog, I had not even heard of them to be honest.
For the purpose of taking a look at the site and having a chance to poke around, Motive Interactive provided me with a test account. After signing up for numerous sites that later turn out to be less than impressive, I was happy to have the chance to look under the hood before signing up for my own account.
So, lets take a look at what Motive Interactive has to offer.
Advent 2.0 :: Slick User Interface
The Motive Interactive Network is built on a proprietary platform called Advent 2.0 that really provides a pleasant user experience, unlike some of the affiliate networks that are out there. Right from the very first screen (shown below), I was impressed with the interface. Using AJAX technology, everything loads quickly and seamlessly without the need to jump around from page to page of information.

Motive Interactive

In this dashboard view, you readily have access to features such as the Offer Spotlight that highlights a few of the hottest offers and the System Notices that alert you to news items such as payout changes or new creatives.
The feature that will likely be the most interesting is the Performance Dashboard. This dashboard includes both a list of key metrics as well as a chart of your performance, broken down by month or year. In addition, there is a handy section where you can add specific campaigns to the dashboard to keep a close eye on how they are performing.
Finding Offers To Promote
While Motive Interactive has been around for a few years now, they are still somewhat new to the affiliate game and that is reflected in the quantity of the affiliate offers that are available. There were 140 offers, mixed between CPA, CPL, and CPS offers, available to me. That doesn’t mean that there aren’t good offers though, as a quick look through the available offers indicated that there are some well known offers available.

Motive Interactive

Again, the thing that stood out to me while looking for an offer was the user interface. There is a robust filtering feature that allows you to drill down into the offers to find what meets your needs.
You have the ability to filter by ad type, such as CPA ads only, as well as the type of links provided by the offer, such as banner links or text links. If you have a preference for offers that provide a certain level of payout, you can even filter by a dollar range for the payout.
Other filtering options include the more standard options such as Categories and Offers. As a note to the folks at Motive Interactive, I did notice a typo on one of the categories. The category Computer and Electronics is listed as Comuputer and Electronics.

Motive Interactive

As you apply any desired filters to the offers or select one of the canned options such as New, Hot, or Exclusive offers, you will see the right side of the page automatically refresh with a list of offers that satisfy your criteria.
When you click any part of the row for a displayed offer, you will see a nice snapshot (shown above in green) of additional information – all without the need to launch a new page like many other networks are designed.
Each offer also includes links to preview the landing page, review the available creatives, or apply for the specific campaign.
Review Creatives And Add Links
Once you click on the Creative link for an available offer, you will be presented with an overlay screen that lists the various types of creatives that you can use for that offer. As shown in the screen shot below, one nice feature is that as you hover over any of the banners you will be given a full size view of the image without having to click and launch a new page.

Motive Interactive

Now that you have found your offers and applied, how do you actually go about adding links?
There is an entire section called My Offers that provides you a list of all the offers that you have applied for and been approved to run. Here you will also have the option to filter down your list of offers if you have a large list, or you can simply view all of your offers.
Simply clicking one of the offers will update the right side of the page to display the available creatives for that offer.

Motive Interactive

The display includes a text area that contains the code needed to insert the affiliate link directly on your site. There is also the option to simply grab the tracking link if you prefer. In addition, there is the option to quickly and easily apply a SubID to all of the links if you would like to further track a particular link.
If you prefer to download the creative, you can do that as well – or you can even opt to download all of the creatives for that offer with the single click of a button.
Reports – Show Me The Money
Motive Interactive has a fairly robust reporting capability, as you can view the basic campaign performance information for given time periods but you can also apply a wealth of filters to drill down into the details.

Motive Interactive

Not only can you view reports about your campaigns, you can also investigate the lead details that are broken down to show campaign name, status, IP address, time and more. With all of the report screens, you have the ability to export the data to Excel or CSV formats for further analysis or archiving.
Positive Impressions
Throughout the use of the Motive Interactive Network, I was regularly impressed with the clean and snappy user interface. One area that many affiliate networks fall flat is with the user interface experience, which are often confusing and cumbersome to use. This is one area that Motive truly shines as this is the best interface I have used.
Another thing that caught my interest was the ability to filter and refine the data to grab exactly what is important to me. Whether it be the filters that you can apply to offers or the ability to refine your reports, Motive has designed the interface with the user in mind.
In the event that the user experience is not enough to entice you, Motive Interactive also has an extremely attractive referral and rewards program. When you refer another publisher to the program, you will earn 5.5% of their earnings forever!
While the referral program rewards you for others doing well, the rewards program rewards you for doing well. As your affiliate earnings grow, you will stand to earn an additional 1% to 2% reward on top of your normal earnings. While the lowest threshold of $1000 means many publishers might never receive a reward, it is still nice to see this type of incentive.
Areas To Improve
While investigating the site, I did notice a few things that I think could be improved upon to make the Motive Interactive Network even better.
As much as I like the interface, I did notice a few instances when the screen clipped some of the information and made it difficult to view. One such instance was on a page of offers that did not provide a scroll bar yet the last offer could not be seen entirely on the screen.
One feature that I would really like to see is an expanded list of filtering features to include the ability to filter based on banner size. For instance, I would like to see all of the offers that provide a 125×125 banner that I could display in my right sidebar. It can become quite frustrating to view offer after offer that does not provide the banner size that you desire.
Another issue that I had while experimenting with the site was when viewing the preview of available offers, I was often overwhelmed with pop-up windows. Now to be fair to Motive, when viewing the preview you are actually taken to the landing page of the offer so the pop-ups that are generated when closing the window are coming from the advertiser. But I still found this to be annoying.
Overall Experience
After spending some time poking around under the hood of Motive Interactive, I came away impressed with a lot of their features and capabilities. While the offers might not yet be as robust as some of the larger networks, I still found plenty that looked interesting to me.
While not everything is perfect, I think the positive aspects far outweigh the relatively minor issues that I encountered. Now that I have had some time to experiment with the site, I am anxious to start testing out my own live account.
If you would like to sign up for your own account, please do so here.

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{ 19 comments… read them below or add one }

Ling@Uptake October 29, 2008 at 10:18 pm

I’ve always been interested in co-registration affiliate offers. Never found any that were quick and easy to implement. Does Motive have any of those?

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derek October 29, 2008 at 10:50 pm

To be honest, I don’t even know what the co-registration offers are but I just checked my account and there are 9 such offers available.
This might be of interest to you given the topic of your site – three of the nine are directly related to travel in some fashion.

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Writers For Jobs- Make $200-$300 Daily February 25, 2009 at 1:17 pm

I only like networks that are pay you monthly! Good post though!

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Jessica W October 30, 2008 at 2:37 am

It drives me crazy when Affiliate Network doesn’t invest in functionality of their website. Well it seems Motive is really interactive with such interface system. It is very promising and professional when you see User systems like Motive has.

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derek October 31, 2008 at 11:26 am

Absolutely, the user experience is great with their interface and it is nice to see the attention given to that. Some of the affiliate interfaces are just down right painful to use.

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John @ Maryland Real Estate October 30, 2008 at 10:37 am

Completely agree with Jessica. Affiliates expect us to promote their products but won’t even take the time to enhance their websites. Very frustrating.
Johns last blog post..Boyds Real Estate

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Monty J October 30, 2008 at 11:21 am

This is wonderful way to earn more money.
Monty Js last blog post..Patterns and Cutting

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Nick@romandock dot com October 30, 2008 at 7:47 pm

I’ve heard a little about Motive from elsewhere in the blogosphere lately, but haven’t really considered signing up for them and since they didn’t contact me like they did you, I didn’t give it a second thought. After your review though, I might have to consider reconsidering…
Nicks last blog post..Guest Posts, Radio Posts, and RSS Feed

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derek October 31, 2008 at 11:29 am

Yeah, I’ve seen their name popping up more and more across the blogosphere recently as well.

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Jill Hin October 30, 2008 at 10:27 pm

Some extra money in your pocket can help you buy much more…
Jill Hins last blog post..In to the Future

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Justin@Airsoft Guns October 31, 2008 at 11:24 am

That sounds like a great affiliate network, and what an in-depth review that was. If I choose to sign up, I will make sure to do so under your affiliate link.
Justins last blog post..The Importance of Pellet Weights

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derek October 31, 2008 at 11:29 am

Justin, much appreciated if you do and thanks for the feedback on the review.

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Naren November 2, 2008 at 3:49 am

Nice bog you have here. I pretty much lurk the internet when I’m bored and read all I can about the organic lifestyle, but I really liked you view on things. I’ll bookmark the site and subscribe to the feed!
Narens last blog post..New Jersey Chamber of Commerce Announces New Auto Insurance Partnership With High Point Auto Insurance

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brendan smith November 14, 2008 at 1:14 am

Just wanted to drop a line in here and say thank you for a great review! Motive is excited and looking forward to working with all of you! We are now out of beta and have officially launched the new Motive CPA Network powered by our advent 2.0.
Check out the press release : http://tinyurl.com/5ty4wc
Brendan J. Smith
Chief Executive Officer / Founder
http://www.motiveinteractive.com
http://twitter.com/brendansmith
http://www.linkedin.com/in/motive

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derek November 14, 2008 at 1:22 am

brendan, thanks for stopping by and for the comments on the review.

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HID Kits May 5, 2009 at 12:51 pm

You make it seem so easy =P

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Helen June 23, 2010 at 11:49 am

Hi Derek,
I was looking up IAN which is advertised on my website and noticed “under-the-hood”. Great blog and reviews. Thanks for sharing.
Helen

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Harold April 27, 2011 at 8:18 pm

Great post. This is very informative. I’m in to affiliate marketing too now.

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Russ@Michigan Web Design February 13, 2012 at 2:12 am

So I’ve been looking into affiliate networking in my area (Michigan) and allot of the local groups are charging an arm and a leg for membership for a bunch of old business owners to go out to lunch together.. I don’t really see the point in all that especially considering that all I really offer is online services and lets face it. Old people don’t know jack about internet marketing, web design, seo or anything related to my market. Any suggestions for a affiliate network or group that I can get into that will actually show me some profits?

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