Are Your Readers Receiving The Same Message You're Sending?

by derek on January 14, 2009 · 26 comments

The message that you are sending to your readers is crystal clear – at least in your mind.
Are you sure that your readers are receiving the same message?
While you will get a fairly good feel for whether or not you are on the same page with your readers based on the type of comments that you receive, it never hurts to do a little more analysis.
What message am I sending to you?

Wordle Word Map

Recently we looked at how important first impressions are to your success and being on the same page with your readers (that doesn’t mean you necessarily agree, just that everyone is hearing the same message) is equally important.
The word map above was created using Wordle, which is a cool little tool that generates word clouds, or word maps, from text that you provide. You can enter in actual text or provide a URL to your blog and Wordle will generate a word map that represents the words appearing on your blog, with greater prominence given to words that appear more frequently.
Looking at my word map, I see that the message that has been delivered recently has been focused on the following topics:

  • blog
  • comments
  • readers
  • affiliate
  • time

This word map seems to accurately capture the message that I have been trying to send as we have been discussing how to increase comments on your blog as well as information related to affiliate marketing.
What message are you sending on your blog?
Create your own Wordle word map and see if you’re sending the same message that your readers are receiving. It would be fun to feature your word map message in an upcoming Speedlinking post, so be sure to let me know once you have your results.
While the output of the word map will change as you add more content to your blog, it will allow you to periodically check what message you are sending on your blog.
Are you receiving the same message that I am sending?

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{ 25 comments… read them below or add one }

Sydney hotel January 14, 2009 at 9:44 pm

I see
1. Blog
2. Comments
3. Affiliate
4. Links
5. Question

Reply

derek January 15, 2009 at 6:56 pm

That is interesting to see how different words pop out to different people – thanks for sharing!

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Ling@Uptake January 14, 2009 at 10:39 pm

That’s a neat tool. I’ve always wondered how you get those tag clouds you see on some blogs.
One suegstion, although its more related to search terms than a message – You could try writing more about ‘blogging’, as opposed to just ‘blog’. But I’ve found that search terms and message generally go hand-in-hand.

Reply

derek January 15, 2009 at 6:58 pm

Yeah, I am not sure if it picks up the “blog” from the meta tags as I often include that on many of my posts. You are right though, “blogging” would probably be a better topic/word to use.

Reply

BigMick@Domain Names January 14, 2009 at 10:59 pm

Wordle, what a sweet little tool.
The first 5 I noticed were:
1. Blogg
2. Comments
3. Readers
4. Link
5. Affiliate

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derek January 15, 2009 at 6:59 pm

Yeah, I have enjoyed tinkering around with it and testing out the results of various sites. Thanks for sharing what jumps out to you.

Reply

Neil@PS3 January 15, 2009 at 12:56 am

Nice tool. Thanks derek. I am at work at the moment so will attempt torun it a little later to see what I get.

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derek January 15, 2009 at 6:59 pm

Well…what did you get? 🙂

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Neil@PS3 January 17, 2009 at 2:31 am

I ran this on my blog at http://blog.freeplaystationthree.com and got the following results
1. PS3
2. Amazon
3. Singstar
4. Free
5. Abba

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Nick@romandock dot com January 17, 2009 at 3:39 am

I don’t know if I’d brag about that 5th one if I were you 🙂
Nicks last blog post..I Want To Use All Of My Phone’s Features

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Neil@PS3 January 18, 2009 at 4:45 am

It’s because my one of my posts is about Singstar Abba and there are not many posts on there yet.

Nicole Price January 15, 2009 at 9:57 am

Not being a techie, let me just say that when I read your posts, your messages come to me loud and clear. I have not come across even one post in which I had any difficulty understanding the thrust of your message nor the emotions when they were talked about.
After I post this comment, I shall go to the link and see what it is all about. Thanks.
Nicole Prices last blog post..Good Deals on Hair Products

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derek January 15, 2009 at 7:01 pm

Nicole, thanks for that feedback and I am happy to hear that you’ve enjoyed playing around with Wordle. I appreciate hearing that my message is being received loud and clear.

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Nicole Price January 15, 2009 at 10:11 am

Derek, what a lead! I do not know quite how to thank you for this lead. Despite being a rookie, this tool is so simple to operate that I found it easy and fascinating. Thank you. I intend making frequent use of it.
Nicole Prices last blog post..Good Deals on Hair Products

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Steve@trade show displays guru January 15, 2009 at 5:33 pm

hi Derek,
Wordle is too cool. Is that map of your home page or one of your posts? I checked some of my stuff and I think I might be schizophrenic. Can we trade maps? 🙂
~ Steve, aka the apparently schizophrenic trade show displays guru
Steves last blog post..Balance

Reply

derek January 15, 2009 at 7:01 pm

That was a map of my home page on the day that I did it. Since the posts on the home page change, the results will change slightly as well – but it is really fun to play around with.

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Kelvin Kao January 15, 2009 at 7:46 pm

For me, the words that popped out are words like “how”, “new”, “keep”, etc. Not really saying too much about anything, hehe…
Kelvin Kaos last blog post..Between the Lions: My Once (Now Second) Favorite PBS Show

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derek January 15, 2009 at 7:55 pm

Lol!

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Nick@romandock dot com January 16, 2009 at 9:07 pm

I played around with this awhile back (I think Damien posted about it) and it was pretty fun. I didn’t save any of the results at that time, but it might be fun to do it say weekly and compare the results over time?
Nicks last blog post..I Want To Use All Of My Phone’s Features

Reply

derek January 19, 2009 at 10:47 pm

Right, as the results will continue to change with the front page of a blog – unless of course you stop updating your blog.

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Dexter @Dexter Panganiban January 19, 2009 at 8:38 am

I can see the following
1) Comments
2) blogs
3) Link
4) Affilate
5) Derek
Dexters last blog post..OIO Publisher is Live in This blog

Reply

derek January 19, 2009 at 10:47 pm

Hi there Dexter, thanks for sharing your insight into what terms stand out to you!

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Veronica Cervera@key biscayne condos August 6, 2011 at 12:40 am

Wow! This is a neat tool, Derek. Just bookmarked it! I can definitely use this.

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Lisa Plant September 13, 2011 at 10:16 am

I think, this tool is interesting! Actually, letting our readers think just the way we want them to is a challenge for every content provider. People perceive messages according to what they feel and think, so providing great content to convey the writer’s message is really challenging. I know, this tool could really help! Thanks for sharing!

Reply

Steve@Electric Cig October 9, 2011 at 9:16 am

I see
1. Blog
2. Comments
3. Affiliate
4. Derek
5. Question

Reply

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