A Quick Note About Guest Posts

by derek on May 4, 2010 · 27 comments

From time to time, people contact me about writing guest posts on this blog as well as asking me to write a guest post on their blog.
As many of you know, I am more than happy to feature guest posts here as it not only gives the guest blogger an opportunity to gain more exposure, it also gives you, the reader, a different perspective on current topics. In addition, writing a guest post is a good opportunity to gain incoming links to your own site.
But…
There is one critical thing to keep in mind when writing a guest post.
Write unique content!
It might seem like an easy thing to do, but submitting a guest post that has been published elsewhere makes you look bad and can make the host blog look bad (as well as potentially be penalized for duplicate content). Rather than looking for the easy way out, use guest posts to create some of your best work.
Think of it this way, when you are putting your work in front of an entirely new audience, don’t you want to dazzle them with your writing ability?
You should.
If the readers of the hosting blog are impressed with your writing, they are certain to click through (remember the link love mentioned earlier?) and spend some time reading your blog. This is a great way to increase your readership and network with an entirely new audience of people.
As you might imagine, I recently had someone submit a guest post to me that was a regurgitation of a post that is out on a couple of other sites.
Thanks but no thanks.
To give you an idea of the right way to approach writing a guest post, take a look at a post that I did awhile back for Damien Riley (who happens to be one cool cat) titled Stop the Criticism, Inspire Your Children.
Here is an example of a guest post that Kelvin Kao wrote for this blog – Why You SHOULD Have a Messy Desk.
Did you notice how both of those posts were entirely unique content?
These posts were written with the intent of providing the host blog with a quality post, not something to just slap out there with the hope of gaining a link back to your own site.
Don’t try to take a shortcut.
When you take the time to seek out opportunities to write a guest post, put forth the same effort in writing the post that you would when writing for your own site – if not more.
With that said, if you’re interested in writing a guest post here, you know where to find me. Just make sure that your post is unique and (hopefully) entertaining!

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{ 26 comments… read them below or add one }

jsmith01 May 5, 2010 at 1:39 am

good day to you sir..i salute to your post…i mean you’re right and i agree with you..,,and I learn something while reading your post,,thanks sir,,

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Damien S. Riley May 5, 2010 at 9:32 pm

Hey Derek. I remember when you wrote that post for me, thanks again it was great.
.-= Damien S. Riley hopes you will read… Glimpses of What it’s all About =-.

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derek May 6, 2010 at 12:29 am

Hi Damien, thanks for stopping by and for the kind words about the guest post. I’ve only authored a few myself but it was a great opportunity to write a post for your blog.
Hope things are well out by you.

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Kelvin Kao May 6, 2010 at 2:19 am

Oh yeah, all contents from me are entirely unique. I write unique things. 😀
What I wish I had done was putting the bio at the top instead of bottom.
.-= Kelvin Kao hopes you will read… What You Can Learn From Popeye The Video Game =-.

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derek May 6, 2010 at 7:52 am

Kelvin, there is certainly a flavor of uniqueness that you deliver. 🙂
Your wish is my command…well, not really but I did go ahead and move your bio section to the top of the post for you.

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Klimatici May 6, 2010 at 6:25 am

For the first time visiting your blog, but be pleasantly surprised by what I found enjoyable content in it. You can count me as your most loyal fan:)
Sorry for my English.
Greetings.
K. Klimatici
.-= Klimatici hopes you will read… Монтаж на климатик HYUNDAI =-.

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derek May 6, 2010 at 7:54 am

Klimatici, thanks for stopping by and jumping into the conversation! It is always nice to hear from a new visitor.
No need to apologize for the English, you’ve done better than many people that have English as their primary language. 🙂
Hope to hear more from you!

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Bilgi May 10, 2010 at 7:26 am

good thanks 🙂
.-= Bilgi hopes you will read… Leyli Vakti =-.

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Diyet May 10, 2010 at 11:45 am

I thinks this is a good idea too, you have a wonderful blog Derek 🙂

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Robert Johnson@computer repair Bracknell May 12, 2010 at 3:39 am

I think sharing your guest posting guidelines like this is a great idea. I am a relatively new blogger and have some trepidation about contacting or submitting my articles for guest posting. Thanks for the info. I am going to put your email address on my board and send an article when I think I have one that is ‘worthy.’

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Sam Muller@computer repair Wokingham May 14, 2010 at 3:44 am

Guest posting rocketed my blog early on. There was a site I followed because of the content, style and humor. I wasn’t too shy about it, I asked if I could guest post, the owner said, “absolutely” and I never looked back. And, as a bonus, when this site owner cast a net saying that a freelance writer was needed for over flow work – there any guesses who got the job! 😉
Great points about guest posting. Just do it. Don’t be afraid that you are too small or that a blogger is too big. Run with it and have a blast!

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Jeremy Paulson@driving school in nj May 17, 2010 at 4:11 am

I have always tried to do a few guest posts especially when I read someone that gives me the chills. I also try to share the art that is on my website to gain followers for the artist that allowed me to use the picture for my blog. Why do I like to do that? My goal with my site is to create relationships, not consumers. If I decide to sell a book, or music, or content, I want to have friends that read my blog to offer a product, rather than trying to sell to people via page views. Now, I am aware that many people use the tactic, and find success. My website is more my diary and networking tool! I love content that works in the moment. I don’t ever want to feel like my site is a chore that needs to be updated 24/7.

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Scott@Seo Southampton May 19, 2010 at 1:21 am

Another strategy to maintain great content for your blog, even while guest posting within your niche is to share material that simply wouldn’t fit well on your blog. In fact, I’ve done this. I’ve written personal development posts that though could pass on my blog, really fit better somewhere else. This is a great way to guest post within your niche while not really losing out for your blog.

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Cebu Real Estate May 20, 2010 at 4:53 am

Agree, having a good and quality blog needs time and hardwork… Maybe to avoid duplicate posting, you may summarize the blog instead of copying it to yours.
Very nice topic. Thanks for posting.

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Leo@Websites for accountants May 28, 2010 at 4:42 am

How do you go about checking that the content is unique, if you are (un)lucky enough to be the first blog “hit” by the request. Do you create Google alerts and warn the guest poster that his guest post might be deleted if it starts popping up on other blogs? Also, how do you deal with scrapers?

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derek May 28, 2010 at 7:48 am

Leo, thanks for stopping by and sharing your comment!
The way that I typically check for uniqueness is to find a few segments of a sentence that are fairly unique in their word usage and then do a Google search to see if I find that same wording in any other websites. It isn’t foolproof but it seems to catch the majority of the duplicate content. I do this before publishing the guest post, and if I don’t find any results I feel pretty safe publishing as even if it is later duplicated it usually means that my site was the first to have the content.
As for scrapers, when it was first happening I would get upset about it and try to stop it. Now, I typically just ignore it as they usually don’t repost the entire article and it often times contains links back to my own site. I’ve learned to live it with for the most part. Often times these sites end up disappearing after awhile when the owner realized they are getting zero traffic.
Hope that helps!

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Leo June 9, 2010 at 2:03 am

It did, cheers.

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Free Stuff June 2, 2010 at 3:12 am

Great post derek. I have been thinking about trying to get some guest posts published on blogs to get my sites a bit of exposure but need to find the right types of blogs.
This post has inspired me to start writing the posts now to make sure they ar ethe best they can be.

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Brian H. June 3, 2010 at 2:50 pm

Can’t believe someone would send you an old post when you give them a great opportunity for exposure. When I write a guest post for you, I’ll do one on the differences between pink platypus pottery and purple platypus pottery. I think with all things being the same, I’d choose purple over pink, just for aesthetic reasons. : )
.-= Brian H. hopes you will read… Green Tea with Kombucha Powder, Lapacho Herbal Tea Blend Now Available from ESPemporium.com =-.

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derek June 4, 2010 at 1:44 pm

Interesting, personally I think the pink platypus pottery to be much more appealing as the firing process really makes the pink colors more vibrant than the purples.
I’ll be waiting for that guest post. 😉

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marcus June 10, 2010 at 6:56 pm

that guest poster that you were talking about probably took 1 article spun it and submitted it to several sites.

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derek June 10, 2010 at 9:33 pm

Actually it was not spun at all, the other versions that I found online were word for word duplicates.

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Rachael@pet friendly cabin rentals June 22, 2010 at 1:24 am

Guest blogging is spreading your writing not merely on other people’s sites, but also onto whatever social media they use, which could be different to yours. For example, lots of bloggers will automatically post the new posts to blogger, facebook or their preferred social media network. So your posts are being exposed to these networks of followers. Not merely this, but you are getting links from other web-sites, for free! And this is a amazing search engine benefit that you will want to take advantage of!

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Brian Kinkade@franktown real estate August 4, 2011 at 10:45 pm

Why would someone do that? Go through all the hassle of asking you permission to write for your blog just to post a plagiarized copy of an article? Well I guess it’s not that easy to come up with original content. I do observe it in periodicals where there is a lot of repetition in the material being published. Not plagiarized but it’s apparent that the idea was somehow copied from some another source.

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Maja@fantastic sams November 30, 2011 at 8:21 am

It is one of the growing trend among the writers to write guest post on reputed blog to get natural links and traffic for their sites.

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Jaysee Blabs February 25, 2012 at 8:13 pm

Uniqueness and patience. Two things I’ve enlightened myself upon. Great post dude!

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