Essential Tips To Optimize Adsense Elements

by derek on August 23, 2011 · 17 comments

Blogging is fun but there is no reason why you should not focus on generating proper revenue from your blog at the same time. In fact, with the amount of effort that is expended on getting a blog ready and maintaining it through regular posts and optimization, it is almost cruel to just let all that effort go unrewarded.
One of the most popular ways to get sure revenue from your blog is through Google Adsense. However, it is not all cut and dried. You have to optimize Adsense elements in your blog in order to maximize your income potential.
Here are some essential tips to accomplish this task smoothly; these are tested at our coupon site, Coupon Triumph, where we optimally use Adsense units on pages that promote Bistro MD and Diet to go coupons and we have seen good results.

Understand the basic ad units

Starting right from the beginning, it is really important that you know about the prominent ad units so that you can work them into your blog. There are three basic ad units: 160×600 wide skyscraper, 300×250 inline rectangle, 336×280 large rectangle.

Regulate your color scheme

Colors will affect your rate per click. The idea is to highlight the ad links without taking away from your blog’s content. Garish, neon colors will not do you any good. In fact, they might prove counter-productive and even your visitors might head away from your blog.
Blue color for the ad link tabs have been proven to work the best. Although, if you already have a particular color for all links in your blog, it is much better to use that color for the Adsense links as well.
If you have a blog whose general color scheme is based on pastels or light colors, make sure that you seamlessly blend your Adsense links to the color scheme. Do not add any extra background or borders to the ad links. If however, you have a dark color scheme for your blog, make sure to use absolutely contrasting colors for your ad links. This is necessary to highlight the links without taking away attention from your posts.

Deal with “ad blindness”

This is a condition when the position or the optimization of the link is such that visitors or readers are completely unaware of the ad. This will hamper your click rate which means less revenue. Fix this condition by making sure that your ad gets a chance to attract your readers’ attention.
If the ad link is within the text in your blog posts, do not add borders, and vice versa for ads that are placed outside of any blog post content. If you are with some forums and constantly get repeat traffic, consider changing the background and position of the links to refocus your readers’ attention towards the ads.

Focus on Adsense as your primary revenue generator

If you are serious about generating revenue from your Adsense links, you must make sure that your blog presents that decision. While you can continue to include other paid ads on your blog, give more priority to the Adsense links.
Over cluttering your blog with advertisements will hurt your readership and directly affect your ad revenue.

Pages should load fast

Your visitors will not be very patient with your blog if your posts and pages take forever to load. You have to make sure to keep your pages clutter free and place your ads in a way that they do not obstruct the visitors.

Distribute the ad links over different pages

Do not group all your Adsense links on just one page. Chances are that doing this will wind up over stuffing the page with ad links or take up fewer ads and therefore profit less.
You might think of keeping your more attractive pages ad free, but understand this: Adsense links make use of your exiting traffic. No matter how attractive a page, your visitors will leave it after a while so make sure you utilize this aspect.
These steps will help you to optimize your Google Adsense elements in a very regular manner. These steps are clear and simple enough to be highly effective. Yet, each blog has different factors that might work for or against some of these steps. There is no set equation and you should keep experimenting with each of the steps until you get a combination that works the best for you.
Testing and changing the Adsense optimization periodically will also allow you to always keep your blog ready to generate the maximum revenue from your Adsense account.
About the Author
Jane writes about Blogging Tips, Relationships and Self Improvement at her blog Find All Answers. She has written this post on behalf of Coupon Triumph, a site that features Bistro MD and Diet to go coupons. Here are a couple of discount coupons for you: coupon codes for bistro md and diettogo coupons.

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{ 17 comments… read them below or add one }

Kostas@Online Opportunities August 23, 2011 at 2:02 pm

I use adsense on my site but to tell the truth I am really thinking to stop using it, even though most visitors on my blog are from USA and Europe (which means that I get around 1$ per click) it is by far the lowest source of income on my site, selling ad space and promoting affiliate products are much better ways to monetize a blog

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derek August 23, 2011 at 2:35 pm

As you can see, I don’t use it anymore myself – mainly due to having my account banned for a reason still unknown to me. It was earning me approximately $100/month or thereabouts, and once I was banned it really didn’t hurt my earnings too much as there were other options to pick up the slack.

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eqa August 23, 2011 at 9:01 pm

I guess adsense will do pretty well for beginners like me. It’s great to know that the ad placing itself has factors to make it more “clickable” but then I’ve been hearing a lot of downsides on adsense too. You mentioned about your adsense account being banned for some reason and you just have sponsored ads on this blog, do you use these ads yourself or just have them pay you to put up the ads on your site? Sorry I don’t know anything about sponsored ads.

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derek August 23, 2011 at 10:05 pm

Are you referring to the four ad blocks at the top of the sidebar? If so, those are simply affiliate links to products that I believe in and have helped me get to where I am with my blogging / affiliate marketing.
I’ve got other blogs that have sponsored ads, where companies have paid me a certain amount of money per month to display their advertisement or link on the blog. It really depends on the audience and content of the website as to what type of ads are going to work best.
Hope that helps answer your question.

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Gregory @ Ascentive August 23, 2011 at 11:30 pm

>>Colors will affect your rate per click.
An interesting thing to consider.
>>Blue color for the ad link tabs have been proven to work the best.
VERY interesting info that I’ve never heard, although interesting considering html’s default color for links is and has been blue for as long as I can remember!

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derek August 23, 2011 at 11:35 pm

Take a look at sites like Amazon and look at the color of their links…and you know they’ve done extensive research on what works / doesn’t work when it comes to online sales. On this blog I’m not really trying to monetize any links, but on one of my affiliate sites I did make a change to blue links and saw an increase in conversions.
With that said, always be sure to do split testing to see what works the best for you and your website.

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Jane@blogging plan August 24, 2011 at 2:50 am

There is a simple reason behind that. Google has left the links blue for a reason, you know 🙂

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Peter August 29, 2011 at 9:11 am

Your right Jane, first I had green links and I had some clicks but I thought that I couldn’t get anymore clicks but then I saw this blog and changed my links to blue and now I get two times more clicks.

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Jenny August 25, 2011 at 4:20 pm

Hey, you’re right – anything even remotely ‘clickable’ on amazon is blue – is it just me or do blogs with adsense set of your spam alarm? I’ve never bothered with adsense, it has always seemed that way. I’m sure the big G wouldn’t want to hear that, but thats the way it comes off – or is it just me?

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Shah Sultan Rony September 1, 2011 at 11:29 pm

Optimize adsense efficiency increase my adsense CTR and eCPM by adjusting the number of ad-slots according to advertisers during 5 days.

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dodge stealth performance parts September 13, 2011 at 1:01 am

I like your website style and the cartoon icon 🙂

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Jack@Stem Cell Facts September 23, 2011 at 7:42 am

For some strange reason the blue color just never worked on one of my sites. I always had more success with red, which I guess, has to do with the theme and topics used. And less is more: I have the most success with 2 units of either 300×250 inline rectangle, 336×280 large rectangle. When I added a third it just reduced the click through rate.

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Property Marbella November 3, 2011 at 6:46 am

Wow what a lot of new things I have to think about, I will have to rethink my strategy….

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Hein@Make money December 10, 2011 at 7:13 pm

Thank you, very good tips for earning with adsense.

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Jesse@West Bay Club homes December 23, 2011 at 7:01 pm

In my experience, you also have to placed the ad in areas where the content is most engaging and in the webpage that users most likely to view and interact. I’ve been following Google’s heat map and it does increase my CTR.

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Venkat January 7, 2012 at 1:57 am

Adsense worked great for me since beginning of my blogging career. However, often, ads irrelevant to the content turn up which might largely reduce the Adsense income. Otherwise, Adsense is one of the best of its kind presently.

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Robert@p90x January 10, 2012 at 9:36 pm

Great tips on Adsense optimization. I especially liked the information about the overall color of the ads and your theme. Using blues is a great idea. Thanks for the suggestions.

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