Rediscovering Focus In 2012

by derek on December 29, 2011 · 15 comments

With the New Year quickly approaching, I have been taking some time to evaluate all of the irons that I have on the fire to see where my focus should lie for the coming year.
In terms of this blog, I was doing a bit of analysis via Google Analytics to get a feel for what is bringing readers to the site via the search engines. While this doesn’t necessarily give an accurate picture of the most visited content, it does provide some insight on what terms other people are using to find the site.
Based on the most popular search terms, the focus of this site should be the following in 2012:

Now clearly that does not fit with the original intention of this blog, which was meant to be a resource to provide tips and tricks on building your own blog; share lessons learned with regard to affiliate marketing; drill down into what worked and didn’t work when it comes to making money with a blog; and discuss how building a social media presence leads to increased traffic, which leads to more opportunities to leverage your blog into bigger and better offers.
However, I do think there is still something to learn from knowing that roughly 72% of the top search terms being used to drop people on this blog are related to the two topics above.

What is there to learn?

Basically that the purpose of this blog was really to build a community. Yes, much of that community had a shared interest in blogging and learning how to make money from their blogs. But it was equally important to learn about connecting with people beyond the blog as well.
It was about sharing words of wisdom from my 10 year old son. Or showing a few pictures of my wife’s handmade jewelry.
I shared personal accounts of what I was doing to be a better husband, while also taking time to highlight the success of the community as a whole.

What does all of this mean?

Ultimately, at the core, the success of a blog has less to do with the topic of the content and more to do with sharing yourself with your readers.
Building relationships.
Connecting with other people.
Speaking openly and honestly about any topic.
Now that doesn’t mean that the topic of the content is not also important. But often times we as bloggers seem to get a little hung up on trying to come up with the perfect niche, or even more granular the perfect post.
Share yourself with your readers and build a rapport with them on a personal level.
That is probably one of the things that I miss the most from when this blog was clicking on all cylinders. The days when the comments on each post were a conversation between regular readers of the blog, some people who I’ve met in person and others that I have yet to meet.
And that is my focus for 2012.
Begin to use this as a vehicle to share my voice without limiting myself to specific topics. Maybe “begin” isn’t really the right word. Rediscover? Revisit?
That doesn’t mean any of the people that were part of that original community will find their way back, but I look forward to that possibility while also being excited about the opportunity to build a new community with new people as well.
While I hope to connect with you over the course of the coming year, let me start by asking you, what is your focus for 2012?

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{ 14 comments… read them below or add one } December 29, 2011 at 11:35 pm

thanks for providing a great tips on focusing more on blogging, keywords etc


derek December 30, 2011 at 1:38 am

Actually, I would recommend focusing more on the relationships as opposed to the keywords. When you approach your writing with a focus on your readers and making a connection, often times the keywords will take care of themselves and you’ll have a better article as a result.


Jack@Cheap PS3 January 4, 2012 at 2:58 pm

You’re right. While keywords etc are important for SEO especially in the beginning when you’re still starting to build a list, it’s important to remember your main objective is to impress your readers. Money is in the relationship with the list.


Maja@fantastic sams December 30, 2011 at 12:28 am

You are right through blogging we can build our online community and can earn a lot with our unique thoughts.


derek December 30, 2011 at 1:40 am

Exactly…everyone has their own unique voice to share. When you let that voice come through openly and honestly with your readers, you will see traffic increase, links increase, engagement increase…and of course all of that leads to opportunities to monetize.


Jesse@Spanish Wells MLS December 30, 2011 at 5:59 am

My marketing strategy for the past couple of months have been satisfying search engines and i neglected my audiences. This year, i will interact with my audiences and participate in social media site in order to build a community.


derek December 30, 2011 at 10:59 am

In my experience, I’ve found that interacting with the audience and building a community tends to take care of the SEO naturally. Best to you as you focus on building your community!


Matt Kinsella December 30, 2011 at 10:39 am

I think that is a great thing to do and I don’t understand the need for one person to have lots of blogs on different topics, I like your blog because it’s personal to you and the various topics reflect you, it doesn’t have to stick to rigid themes and topics. Keep up the good work in 2012.


derek December 30, 2011 at 11:00 am

Thanks Matt, appreciate the feedback!


Jean @ Used Tires January 1, 2012 at 3:28 pm

Interesting that those two topics were the most accessed, Derek. I guess it does pose an interesting proposition as far as what direction to go in with that knowledge.


Property Marbella January 9, 2012 at 10:12 am

The primarily is to build up a blog with SEO, the right keywords, etc. Then comes the traffic automatically and then its time to building confidence and interest for the blog.


Robert@p90x January 10, 2012 at 9:39 pm

Putting together a plan for the new year is a great way to stay on track. I think so anyhow. Unfortunately I never seem to put my plans together before the new year arrives.


watch January 15, 2012 at 12:41 pm

I can see how creating a sense of community, being authoritative in your niche, building trust and engaging with your audience are all important factors in building a successful blog.


Ella@Miami Condos February 13, 2012 at 1:27 pm

Write really fantastic content that people enjoy reading. They will like it so much, they will link to it.


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